Head Of Product Marketing

Job Description

We’re on the hunt for a seasoned enterprise product marketing leader to join as a core team member. If you're an experienced SaaS product marketer with demonstrable success in working with emerging products and driving marketing strategies for product-led growth, you're just who we're looking for. You’ll be owning all initiative and deliverables towards translating the product features and its customer benefits into clear value propositions, messaging, and content. You’ll also have the opportunity to bootstrap and lead our marketing team.

Responsibilities

  • Product messaging – Develop product positioning and messaging that resonates with customers
  • Content Development – Conceptualize and craft educational product and solution content for a variety of platforms and establish Hatica’s thought leadership
  • Market, customer, and competitive analysis - Be the authority on the customer, the industry trends, and the other industry players
  • Sales enablement – Craft region-agnostic high-value sales tools, training, and collateral
  • Demand generation – Develop and implement strategies to drive awareness and demand
  • Evangelism – Serve as a company spokesperson and go-to product expert.

Skills

  • 5+ years of Product Marketing experience in SaaS, preferably some experience in those selling to the CTO org.
  • Experience with content marketing for technical products
  • Experience building and running demand-gen initiatives and teams

Benefits

  • Work with the best and the brightest on a global cutting-edge SaaS product
  • Performance oriented culture built on fairness and inclusivity
  • Top Compensation
  • Life-changing equity
  • Flexible work hours
  • Fully remote team, work from anywhere

Experience

5+ Years

Location

Remote

Preferred Locations

GurugramChennaiBangaloreIndia

Skills

MarketingSEODigital Marketing / Social
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