Organic Marketing Specialist

About Hatica

Hatica is a venture-backed fast growing SaaS startup focused on building an engineering analytics platform to help development teams drive productivity, alignment and well-being. It was founded in 2020 by a strong team from Georgia Tech, IIT, and Uber. We operate as a fully distributed organization of high performance and inclusive teams.

Key Responsibilities:

  • Create and execute Whitehat strategies to increase the number of backlinks to increase organic traffic.
  • Promote content produced by the content team to increase traffic and visibility (Organic & Paid).
  • Use advanced Google search techniques and queries to find link opportunities.
  • Use qualitative and quantitative sources of data to develop and execute a conversion rate optimisation strategy.
  • Develop hypotheses and build and execute A/B or multivariate tests according to the optimisation strategy.
  • Support growth in organic site traffic and optimize site conversions by closely working with the content, demand & product marketing team.

What We’re Looking For

  • 2+ years of organic/ growth marketing experience in the SaaS Industry.
  • Experience in building backlinks and promoting content (Organic + Paid).
  • Experienced and knowledgeable with CRO tools to set up, launch, develop A/B tests (Optimizely, Optimize, VWO, etc).
  • Experience with research tools including HotJar, CrazyEgg, Freshmarketer, or other similar tools.
  • Strong grasp of ROI with an analytical mind to mine data for insights and generate hypotheses for constant and fast iteration testing.
  • Strong analytical and communication skills.

Benefits

  • Work with the best and brightest on a global cutting-edge SaaS product
  • Performance oriented culture built on fairness and inclusivity
  • Competitive Compensation
  • Flexible work hours
  • Fully remote team, work from anywhere
  • Monthly work-from-home stipend for your work setup

Experience

2 - 3 years

Location

India

Preferred Locations

GurugramBangaloreChennaiHyderabadIndia

Skills

MarketingSEODigital Marketing / Social
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